Will Intel acquire Roku?

Last updated Jan 3, 2012 — 459 views

According to rumors, Intel may be thinking about acquiring Roku, maker of the popular, low-cost, multimedia streaming device that competes aggressively with the Google TV, and Apple TV, and Boxee Box devices.

“A few days ago, I got a tip that Intel is supposedly in talks to buy Roku,” writes Janko Roettgers at Gigaom.com. “I haven’t been able to confirm this; both Intel and Roku are simply saying they’re not commenting. So at this point, we gotta treat it as just another Valley rumor, which coincides with another rumor I’ve heard about Roku working on getting yet another round of funding.”



Roku’s new $50 streaming multimedia player

In his article, Roettgers ponders the pros and cons of Roku being acquired vs obtaining additional funding. He also considers the desirability of a Roku acquisition from Intel’s perspective.

For its part, Logitech recently announced that it will quit selling its Google TV “Revue” box once supplies of the device have been exhausted. Google appears to be continuing to promote its Android-based Google TV software platform, however.

Read the complete Gigaom article here. Further information on Roku’s media player devices may be found at DeviceGuru.com (our sister site), here. DeviceGuru also has published a Google TV 2.0 screenshot tour.



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