Roku’s VoD box adds Amazon’s videos

Last updated Mar 3, 2009 — 1782 views

Amazon’s video-on-demand (VoD) service has just been added to Roku’s Internet-based VoD set-top box. The upgrade, pushed out to the devices over the Internet, is the first to expand the Roku box’s content beyond its Netflix-centric origins.

The free upgrade, promised in January, lets Roku STB users access more than 40,000 commercial-free movies and television shows from Amazon’s VoD library, at rental prices ranging from $1 to $3 for a 24-hour viewing window.

Roku’s digital video player

Roku STB users are about to discover that their device’s home screen offers them the ability to watch content from both Netflix and Amazon on their devices, as pictured below.

The new home screen adds Amazon to Netflix
(Click image to enlarge)

Roku STB users who wish to use the Amazon VoD service must first create an account on and set up credit card or other payment method. Next, they obtain a unique code from their Roku STB’s Amazon setup screen and enter it on Amazon’s website, which actives their device’s Amazon VoD support.

Once that’s taken care of, they can browse, select, and play Amazon’s movie and TV show rentals on their TV, under the control of their Roku device. Amazon’s extensive library is segmented into movie and TV show areas, each sorted by numerous genres.

Here are a few additional screenshots showing the Roku STB’s new Amazon VoD feature:

(Click each thumbnail for a larger view)

Amazon’s VoD service on Roku’s STB
(Click each thumbnail for a larger view)

There’s no text-based search feature on the Roku STB, at least for now, a shortcoming that probably makes the task of selecting a specific video from among Amazon’s 40,000 VoD titles a bit like finding a needle in a haystack. Although we haven’t figured out how, yet, we’re convinced that there must be a way to select and queue videos for the Roku box by accessing Amazon’s VoD website from a PC.

Roku has said that in addition to the Amazon VoD upgrade, it also plans to expand the $99 STB’s content sources to include various “movie channels, TV channels, Web video channels, and more.” This could include sources such as YouTube, Hulu, Comedy Central, MSNBC, etc., although the company hasn’t offered many clues beyond the addition of Amazon’s VoD content.

Roku’s VoD STB faces competition from a growing number of IP-STBs (Internet protocol-based set-top boxes), which have entered the market over the past year or so. These include Blockbuster’s STB and associated VoD service, Syabas’s Popcorn Hour (aka NMT), Vudu’s Vudu box, Myka’s Myka STB, and Neuros Technology’s Link, not to mention devices such as AppleTV.

For further details visit Roku and/or Amazon.

2 responses to “Roku’s VoD box adds Amazon’s videos”

  1. Kenny says:

    Anything you buy from’s website will show up in your Roku “Your Library” providing it’s available for streaming (if it says Watch Now on their website).

    If you want to pre-buy a rental without it starting the 24-hr rental clock, you can also do this from the website, but first making sure you turn off the auto-play feature and then buying the rental. The rental will have a 30 day clock until you start playing it (via Roku or computer).

  2. Dan says:

    Glad you mentioned VUDU. I have one and I think it is great. I can’t imagine even with the addition of Amazon that the Roku box can match the quality of the VUDU service.

    It is a way to increase title count, but without HD the service is very much lacking. I will be sticking with my VUDU for now.