DeviceGuru

Market researcher Strategy Analytics reports that 2010 and 2011 are shaping up to be major years for the emergence of connected cars technologies, including telematics and vehicle-device connectivity solutions.

“Competition between connected vehicle telematics services and vehicle-device connectivity solutions is mounting rapidly, with growing smartphone features and apps also adding to automotive product planning complexity,” notes Joanne Blight, director of the firm’s Automotive Multimedia and Communications Practice. “Price model and monetization shifts, customer opportunity segmentation, automotive differentiation, regulation, and cost prioritization will be the growing focus of automotive OEMs.”

“OEMs have redoubled their efforts to provide increasingly sophisticated solutions,” adds John Canali, an analyst at Strategy Analytics. No longer is the focus simply North America, but instead OEMs are seeking to provide vehicle telematics services and vehicle-device connectivity solutions globally, with many eyeing the growing automotive market in China.”

Further information on the firm’s connected vehicle related market research is available in our earlier coverage, and on the firm’s website.